Zaxby’s, a Southern favorite known for its flavorful chicken, is stepping into the future of quick service. The fast-casual brand is now partnering with Berry AI to install AI-powered camera timers across its 970 U.S. locations. This move aims to enhance drive-thru speed and improve service quality.
According to Sharlene Smith, Zaxby’s Chief Operating Officer, this deployment reflects their forward-thinking approach. “We’re excited to leverage Berry AI’s camera timers to improve the drive-thru experience beyond the limits of traditional loop timers,” she shared.
How Berry AI’s Camera Timers Work
Unlike old-school loop systems buried underground, these AI cameras track vehicles visually. The technology measures how fast cars move through the line and detects when customers leave due to long waits. Most importantly, it does all this while protecting guest privacy. No personal data is recorded—only operational insights.
Eric Lam, CEO of Berry AI, highlighted the real-time benefits. “Our system suggests actions instantly, allowing teams to focus on serving customers instead of monitoring timers,” he explained.
Improving Speed and Supporting the Team
This AI-powered system helps Zaxby’s identify where delays happen. It then gives the team tools to make faster decisions when the line gets long. For staff, this means less time worrying about the drive-thru queue and more time focusing on quality food and service.
Sharlene Smith added, “We’re committed to tools that support our people. This is just the start—AI can soon help with more visual tasks so our team delivers a better guest experience.”
Future-Proofing Zaxby’s Drive-Thru Operations
With demand for faster drive-thru service rising, Zaxby’s is setting itself apart. This investment ensures they stay ahead of competitors while keeping service personal and efficient.
Berry AI’s solution is not just about speed—it’s about smart decision-making that helps restaurants operate better in real time. Guests benefit from shorter wait times and smoother experiences.
Conclusion: AI is Redefining Fast Food Service
By embracing AI camera timers, Zaxby’s is blending tradition with innovation. This rollout shows their dedication to great service and team support. As more QSR brands race to adopt similar tech, Zaxby’s is leading the charge—making every visit faster, smoother, and more enjoyable.
