In a bold move that reflects the growing wave of consolidation in fintech, Flex — a personal finance software company catering to business owners — has acquired Maza, a U.S.-based finance app tailored for Spanish-speaking users, in a $40 million deal.
On the surface, the acquisition might seem like an odd match. Flex’s platform helps entrepreneurs manage their entire financial lives in one place. Maza, on the other hand, began by helping Spanish-speaking immigrants open bank accounts, access debit cards, and obtain ITINs. But behind the scenes, their customer bases had started to overlap more than either expected.
From Immigrant Finance to Solopreneur Support
Over time, Maza found that many of its users weren’t just consumers — they were also small business owners. Landscapers, cleaners, and subcontractors were using the app not just for personal banking, but to manage their business operations. That shift led Maza to start building tools specifically designed for solopreneurs running service-based businesses.
That pivot paid off. By 2024, Maza had hit 250,000 users and was growing revenue at a staggering 290% year over year. The traction among microbusinesses made Maza an attractive acquisition target for Flex, which had already been developing tools focused on helping business owners manage their personal and professional finances in one place.
Combining Forces to Serve a Shared Mission
Rather than compete or build a similar product, the two startups decided to merge their missions. Flex CEO Zaid Rahman said both companies had started targeting the same user: business owners with personal finance needs. “The lines between business and consumer finance were blurring,” Rahman explained. “Instead of duplicating efforts, we saw more value in scaling together.”
As part of the deal, Maza will now operate as Flex Consumer. Its co-founders — Luciano Arango, Robbie Figueroa, and Siggy Bilstein — are joining Flex’s leadership team. Most of Maza’s 22 employees (about 95%) have also joined Flex, which had a 64-person workforce at the end of 2024.
Maza’s rapid growth had been fueled in part by a $15 million Series A round in 2024 led by Wellington, with participation from Andreessen Horowitz (a16z), Tusk Ventures, Titanium Ventures, singer Anderson Paak, and former Amex Bank CEO Anré Williams. In total, Maza raised $24 million in equity since launching in 2022.
Flex, also founded in 2022, has raised $45 million in equity and secured $300 million in credit facilities to support its flagship credit card product. The company was last valued at $250 million in March 2025, following a $25 million raise led by Titanium Ventures.
This acquisition comes amid a broader uptick in fintech M&A activity. According to CB Insights, there were 184 fintech deals in Q1 2025, following 191 in Q4 2024 — a significant jump from just 143 deals the previous quarter. Other recent deals include Pipe acquiring Glean.ai and Checkr’s agreement to acquire Truework.
With the Maza acquisition, Flex is doubling down on a fast-growing niche — Spanish-speaking entrepreneurs who need more inclusive, business-friendly financial tools. And with both teams now under one roof, they’re aiming to build an all-in-one platform that grows alongside small businesses from day one to year ten.
