Daisy has officially launched with $3.9 million in seed funding to revolutionize how brands boost their content performance using creator-powered engagement. The funding round was led by CMT Digital, Volt Capital, and EV3 Ventures.
With Daisy’s innovative approach, marketers can now unlock new ways to extend the lifespan, reach, and impact of their social media content. By tapping into a network of verified top creators, Daisy turns everyday engagement into a powerful growth engine.
This programmatic platform allows creators to “boost” branded content through coordinated likes, comments, shares, and reposts. These collective actions trigger platform algorithms, giving content greater visibility and performance across TikTok, Instagram, Snapchat, and X (formerly Twitter).
Co-founder Ian Ettinger explains, “Daisy works like a ‘daisy chain,’ where small but strategic actions stack up to deliver significant impact for brands. Whether it’s organic content or paid campaigns, our model helps brands outperform their competition.”
Transforming Social Engagement Into a Scalable Growth Engine
Daisy sets itself apart from traditional influencer marketing platforms. Instead of only focusing on sponsored posts or one-off campaigns, Daisy empowers brands to tap directly into creator audiences—quickly and with precision.
“Our mission is simple—make creator-powered engagement as fast, scalable, and data-driven as paid ads,” said Ray Lee, Co-Founder of Daisy. “With Daisy, brands can now seamlessly access influencer communities and optimize performance in real time.”
Daisy offers brands a full suite of upper and lower-funnel solutions designed to maximize engagement, conversion, and revenue:
- Boost Organic Reach: Carefully selected creators engage with branded posts—liking, sharing, commenting, and reposting—pushing content higher in social feeds and extending reach.
- Spark Strategic Conversations: Every engagement is intentional. Pre-approved, on-brand comments from creators help highlight key product features while driving meaningful interactions.
- Supercharge Paid Ad Performance: By converting high-performing organic posts into ads with strong social proof, brands enjoy higher click-through rates (CTR) and improved return on ad spend (ROAS).
Early results are impressive. Brands using Daisy have reported a 42% increase in CTR, a 31% improvement in ROAS, and a 91% longer ad lifespan when leveraging Daisy-boosted posts for paid campaigns.
Josh Snow, CEO of SNOW Cosmetics, summed it up: “Performance marketing drives everything we do. If you’re not using every advantage, you’re losing. Daisy gives brands that winning edge—helping scale faster, lower CPAs, and drive real revenue.”
Daisy Unlocks a New Revenue Stream for Creators
Daisy isn’t just a win for brands—it’s changing the game for creators too.
For years, many creators naturally formed engagement pods or group chats to help each other gain visibility. Daisy takes that grassroots behavior and turns it into a scalable, monetized model.
“Daisy flips the script for creators,” said Dylan Huey, Co-Founder of Daisy. “Now, they don’t have to wait for branded deals requiring time-consuming content production. Instead, creators get paid instantly just for doing what they already do—engage.”
This model enables creators to earn money daily without jumping through hoops or waiting weeks for approvals. Daisy ensures same-day payouts, eliminating the delays common in traditional influencer marketing.
The result? Brands gain access to a highly motivated and responsive creator network, driving fast and consistent engagement across social channels.
