AI startup Cohere has acquired Ottogrid, a fast-growing Vancouver-based platform known for its tools that automate complex market research tasks. The move signals Cohere’s intent to double down on enterprise AI capabilities—even as it navigates recent revenue challenges.
Ottogrid, which started life as Cognosys in 2023 before rebranding in late 2024, gained traction with its AI-powered document analysis tools and no-code integrations. Its standout feature—a native table interface—lets users extract data directly from websites and seamlessly import it into spreadsheets or enrich B2B lead lists without writing code. While the product will be sunsetted post-acquisition, co-founder Sully Omar assured users they’ll get ample notice and a reasonable transition period.
“We’re thrilled to integrate Ottogrid into Cohere’s ecosystem,” Omar shared in a public statement. “This partnership will amplify how users can automate workflows, scale operations, and deeply enrich their data—directly within Cohere’s platform.”
Ottogrid raised $2 million in funding from high-profile backers before the acquisition, including GV (Google Ventures), Untapped Capital, and tech founders like Amjad Masad (Replit) and Guillermo Rauch (Vercel). Notably, Cohere co-founders Aidan Gomez and Ivan Zhang were also early investors—making this buyout a full-circle moment.
The acquisition aligns with Cohere’s strategic pivot toward private AI deployments, particularly in heavily regulated sectors such as healthcare, finance, and government. Although the company missed its 2023 revenue target by a staggering 85%, it told Reuters last week that its annualized revenue has now hit $100 million—a result of doubling down on enterprise-grade offerings.
Ottogrid’s core team will now focus on integrating their technology into North, Cohere’s recently launched productivity tool. Billed as a “ChatGPT-style” AI for knowledge workers, North helps users summarize documents, manage workflows, and automate research-heavy tasks.
While financial details of the deal weren’t disclosed, the acquisition clearly reflects a trend among AI companies to absorb niche tools that enhance enterprise workflows, data processing, and automation.
