Acorns, the popular savings and investing startup, has acquired EarlyBird, a family-focused investment gifting platform. The deal, whose financial details remain undisclosed, marks a major step in Acorns’ mission to build a full-suite financial wellness system for families.
As part of the acquisition, EarlyBird will shut down, with all customer accounts officially closing on June 23. Existing users will have their funds automatically returned to their linked bank accounts.
EarlyBird launched in 2019 with a unique vision: help families build wealth for their children while preserving memories. The platform allowed parents and loved ones to gift investments to kids, paired with personal video messages and digital memories that would unlock when the child turned 18. These funds could then support major milestones like college, buying a first home, or starting a business.
EarlyBird co-founders Jordan Wexler and Caleb Frankel are now joining Acorns to help grow Acorns Early, the company’s smart money app for kids and teens. Acorns Early currently includes a debit card for children, helping them learn financial literacy through real-world spending and saving. This move follows Acorns’ 2023 acquisition of GoHenry, a financial education platform for 6 to 18-year-olds.
“Our vision is to build a financial wellness system for the whole family,” said Acorns CEO Noah Kerner. “With Wexler and Frankel’s experience, we can bring this to life faster — creating tools that grow with families.”
EarlyBird customers will get a free one-year subscription to Acorns Gold, a premium plan that includes access to Acorns Early. However, funds from EarlyBird won’t transfer directly. Families will need to withdraw their investments and open a new Acorns account if they wish to continue.
Acorns also plans to integrate EarlyBird’s signature feature — the digital time capsule — into Acorns Early. This feature lets parents attach a heartfelt video to an investment gift. Whether it’s a promotion or a birthday, families can capture meaningful moments while growing financial assets.
This acquisition comes as Acorns Gold, priced at $12 per month, has seen its customer base double over the past year. The company aims to make it the go-to platform for managing money as a family.
“Our Gold Plan will be the foundation for long-term financial wellness,” said Kerner. “It’s where parents and kids build smart money habits — together.”
Acorns was last valued at $2 billion after raising $300 million in March 2022. The company has not shared an updated valuation.
Acorns, the popular savings and investing startup, has acquired EarlyBird, a family-focused investment gifting platform. The deal, whose financial details remain undisclosed, marks a major step in Acorns’ mission to build a full-suite financial wellness system for families.
As part of the acquisition, EarlyBird will shut down, with all customer accounts officially closing on June 23. Existing users will have their funds automatically returned to their linked bank accounts.
EarlyBird launched in 2019 with a unique vision: help families build wealth for their children while preserving memories. The platform allowed parents and loved ones to gift investments to kids, paired with personal video messages and digital memories that would unlock when the child turned 18. These funds could then support major milestones like college, buying a first home, or starting a business.
EarlyBird co-founders Jordan Wexler and Caleb Frankel are now joining Acorns to help grow Acorns Early, the company’s smart money app for kids and teens. Acorns Early currently includes a debit card for children, helping them learn financial literacy through real-world spending and saving. This move follows Acorns’ 2023 acquisition of GoHenry, a financial education platform for 6 to 18-year-olds.
“Our vision is to build a financial wellness system for the whole family,” said Acorns CEO Noah Kerner. “With Wexler and Frankel’s experience, we can bring this to life faster — creating tools that grow with families.”
EarlyBird customers will get a free one-year subscription to Acorns Gold, a premium plan that includes access to Acorns Early. However, funds from EarlyBird won’t transfer directly. Families will need to withdraw their investments and open a new Acorns account if they wish to continue.
Acorns also plans to integrate EarlyBird’s signature feature — the digital time capsule — into Acorns Early. This feature lets parents attach a heartfelt video to an investment gift. Whether it’s a promotion or a birthday, families can capture meaningful moments while growing financial assets.
This acquisition comes as Acorns Gold, priced at $12 per month, has seen its customer base double over the past year. The company aims to make it the go-to platform for managing money as a family.
“Our Gold Plan will be the foundation for long-term financial wellness,” said Kerner. “It’s where parents and kids build smart money habits — together.”
Acorns was last valued at $2 billion after raising $300 million in March 2022. The company has not shared an updated valuation.
